RXBARs Macros: Complete Nutrition Facts for All Flavors

RXBARs took the protein bar market by storm with radical transparency: the wrapper lists exactly what’s inside. “3 Egg Whites, 6 Almonds, 4 Cashews, 2 Dates, No B.S.” It’s refreshing in a category full of mystery ingredients and unpronounceable additives.

But whole food ingredients don’t automatically mean optimal macros. RXBARs prioritize ingredient quality over macro efficiency, resulting in a bar with decent protein (12g) but significant sugar (12-15g) from dates. Understanding this trade-off helps you decide if RXBAR belongs in your nutrition plan.

This guide covers every RXBAR flavor’s complete nutrition facts, compares them to competitors, and explains when whole food bars make sense for your goals.

RXBAR Macro Overview

All RXBARs share similar macros with minor variations:

Metric	Range Across Flavors
Calories	200-220
Protein	12g
Total Carbs	22-24g
Fiber	4-6g
Sugar	12-15g
Fat	9-11g

Key insight: The 12-15g sugar comes entirely from dates—no added refined sugar. But natural sugar still affects blood sugar and counts toward daily intake. RXBARs are cleaner, not lower-sugar.

Complete Flavor-by-Flavor Breakdown

Original RXBARs (52g)

Flavor	Cal	Protein	Carbs	Sugar	Fat	Fiber
Chocolate Sea Salt	210	12g	23g	13g	9g	5g
Peanut Butter	210	12g	22g	12g	9g	5g
Blueberry	210	12g	24g	15g	8g	5g
Coconut Chocolate	210	12g	22g	13g	10g	5g
Chocolate Peanut Butter	220	12g	23g	13g	10g	5g
Maple Sea Salt	200	12g	23g	14g	8g	5g
Apple Cinnamon	200	12g	24g	14g	7g	6g
Mixed Berry	200	12g	23g	13g	8g	5g
Mint Chocolate	200	12g	23g	13g	9g	5g
Chocolate Chip	210	12g	23g	13g	9g	5g
Peanut Butter Chocolate	220	12g	22g	12g	10g	5g
Coffee Chocolate	210	12g	22g	12g	9g	5g

Lowest sugar: Peanut Butter, Coffee Chocolate (12g) Highest sugar: Blueberry (15g) Best seller: Chocolate Sea Salt

RXBAR Protein Oats (60g)

Higher carb oatmeal cups:

Flavor	Cal	Protein	Carbs	Sugar	Fat	Fiber
Apple Cinnamon	220	12g	32g	9g	6g	4g
Maple Brown Sugar	210	12g	31g	7g	5g	4g
Chocolate	220	12g	32g	9g	6g	4g

Note: Protein Oats have lower sugar but more total carbs. Designed as breakfast, not snacks.

RXBAR Kids (33g)

Smaller bars designed for children:

Flavor	Cal	Protein	Carbs	Sugar	Fat
Chocolate Chip	130	7g	15g	8g	5g
Berry Blast	120	7g	15g	9g	5g
Apple Cinnamon	120	7g	15g	8g	5g

Note: Scaled-down version with appropriate portions for kids.

RXBAR Ingredients Deep Dive

What sets RXBAR apart is ingredient simplicity:

Core ingredients (all flavors):

• Egg whites (protein source)
• Dates (binder, sweetness)
• Almonds and/or cashews (fat, texture)
• Natural flavors

Chocolate flavors add:

• Cacao
• Cocoa

That’s it. No protein isolates, no fiber syrups, no sugar alcohols. The trade-off is higher sugar and lower protein compared to engineered bars.

Protein Quality

Egg white protein is highly bioavailable with excellent amino acid profile. The 12g in RXBAR is quality protein, even if quantity is lower than competitors.

Sugar Reality Check

The 12-15g sugar isn’t “healthier” because it’s from dates—it’s just less processed. Your body metabolizes date sugar similarly to other sugars. The difference is you’re getting fiber and micronutrients alongside it.

RXBARs vs Competitors

RXBAR vs Quest Bar

Metric	RXBAR	Quest Bar
Calories	210	200
Protein	12g	21g
Total Carbs	23g	24g
Sugar	13g	1g
Fiber	5g	14g
Net Carbs	18g	5g
Ingredients	Whole foods	Processed

Winner: Quest for macros, RXBAR for ingredient quality. Quest has nearly double the protein with 13 times less sugar.

RXBAR vs KIND Protein

Metric	RXBAR	KIND Protein
Calories	210	250
Protein	12g	12g
Total Carbs	23g	17g
Sugar	13g	8g
Fiber	5g	5g

Winner: KIND for lower sugar and carbs at same protein. But RXBAR has simpler ingredients.

RXBAR vs Clif Bar

Metric	RXBAR	Clif Bar
Calories	210	250
Protein	12g	9g
Total Carbs	23g	44g
Sugar	13g	21g

Winner: RXBAR for macros. More protein, fewer carbs, less sugar.

RXBAR vs Larabar

Metric	RXBAR	Larabar
Calories	210	200
Protein	12g	4g
Total Carbs	23g	24g
Sugar	13g	17g

Winner: RXBAR. Same whole-food philosophy but 3x the protein and less sugar.

For more protein bar comparisons, see our complete protein bars macros guide.

Where to Buy RXBARs

RXBARs are widely available (owned by Kellogg’s):

Best prices:

• Costco: 14-count boxes at ~$1.50/bar
• Amazon Subscribe & Save: ~$1.75-2.00/bar
• Target/Walmart: Singles ~$2.50, boxes ~$1.75/bar
• Whole Foods: Regular stock, occasional sales

Convenience:

• Starbucks (~$3.00)
• Airport kiosks (~$4.00)
• Gym vending machines

Pro tip: RXBAR frequently offers variety packs—great for trying flavors before committing to full boxes.

Diet Compatibility

Keto Diet

Verdict: Not compatible 18-20g net carbs per bar exceeds most keto daily limits. The date sugar will spike blood glucose. Avoid on keto.

Paleo Diet

Verdict: Excellent RXBARs are essentially paleo-compliant: egg whites, nuts, dates, and natural flavors. One of the most paleo-friendly protein bars available.

Whole30

Verdict: Compliant (with caveats) RXBARs are technically Whole30 compliant, but the program discourages using bars as meal replacements. Use sparingly for emergencies.

Low-Calorie/Weight Loss

Verdict: Moderate 210 calories with 12g protein isn’t terrible, but the sugar content may not satisfy cravings as well as lower-sugar options. Whole foods still better.

Use our macro calculator to see how RXBAR fits your daily targets.

Low-Sugar Diets

Verdict: Not recommended 12-15g sugar per bar is significant. Even though it’s from dates, it’s still sugar. Choose Quest or Barebells if limiting sugar.

Vegetarian

All RXBARs are vegetarian (contain egg whites, no meat).

Vegan

Not compatible. Egg whites are core ingredient. Look for plant-based alternatives.

Gluten-Free

All RXBARs are certified gluten-free. Safe for celiac disease.

Best RXBAR Choices by Goal

Lowest Sugar: Peanut Butter, Coffee Chocolate (12g)

Lowest Carbs: Peanut Butter (22g total)

Highest Fiber: Apple Cinnamon (6g)

Best Taste (Fan Favorites):

1. Chocolate Sea Salt
2. Peanut Butter Chocolate
3. Chocolate Peanut Butter
4. Coconut Chocolate
5. Mint Chocolate

Best Value: Costco variety packs

How to Fit RXBARs in Your Macros

1,600 calorie cut (130g protein):

• RXBAR = 210 cal, 12g protein, 13g sugar
• 13% of calories for 9% of protein
• Sugar adds up—not ideal for strict cuts

2,000 calorie maintenance (150g protein):

• RXBAR = 210 cal, 12g protein
• 10.5% of calories for 8% of protein
• Reasonable occasional snack

2,500 calorie active lifestyle:

• RXBAR works well as clean-ingredient energy
• Sugar less concerning with higher activity
• Good hiking/travel bar

When RXBARs Make Sense

Good uses for RXBARs:

• Paleo/Whole30 compliant eating
• Avoiding artificial ingredients
• Moderate protein needs
• Travel and emergencies
• Post-workout with carb needs

Not ideal uses:

• Strict keto or low-carb
• Minimizing sugar
• Maximum protein efficiency
• Weight loss focused eating

The RXBAR Philosophy Trade-Off

RXBAR represents a choice: whole food ingredients over optimized macros.

What you get:

• Simple, recognizable ingredients
• No artificial sweeteners
• No protein isolates
• Paleo/Whole30 friendly

What you sacrifice:

• Higher protein (Quest: 21g vs RXBAR: 12g)
• Lower sugar (Quest: 1g vs RXBAR: 13g)
• Lower net carbs (Quest: 5g vs RXBAR: 18g)

Neither approach is wrong—they serve different priorities.

Choose RXBAR when:

• Ingredient quality matters more than macro optimization
• You’re following paleo or Whole30
• You prefer whole food sources
• Sugar isn’t a strict concern

Skip RXBAR when:

• You need maximum protein per calorie
• You’re limiting sugar intake
• You’re on keto or strict low-carb
• Macro efficiency is priority

For more on building your nutrition plan, see our guide on what are macronutrients and learn how to hit your macros with whole foods.

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Nutrition information sourced from RXBAR’s official website. Values may vary by production batch. Always check packaging for the most accurate information.